Midwest: Harley-Davidson Museum Complex
 

Brownfield Renewal

Midwest: Harley-Davidson Museum Complex

LOCATION: East end of the Menomonee Valley area of Milwaukee

PROPOSED USE: The museum features exhibit space as well as a restaurant, retail shop, meeting space and special events facilities.

SITE BACKGROUND: The land was formerly owned by the city of Milwaukee and the Morton Salt Co. Contamination included chloride from salt piles and petroleum from its use as a city public works site.

SIZE: 20 acres

PARTNERS: Wisconsin Department of Commerce's Blight Elimination and Brownfield Redevelopment (BEBR) Program; Pentagram Architects; Oslund and Associates landscape architects; Hammel Green & Abrahamson Inc.; Graef, Anhalt, Schloemer and Associates Inc.; The Sigma Group; M.A. Mortenson Construction

COST: $95 million

SYNOPSIS: Opened in July 2008, the Harley-Davidson Museum is expected to bring 350,000 visitors to the area each year, generate an estimated $78 million in annual spending to grow the local economy, and add more than $12.3 million in annual state and local tax revenue.


Copyright 2011 DaVinci Graphics, Inc.
All rights reserved. Reproduction in whole or any part without the expressed written permission of the publisher is prohibited. ISSN 1947-5594 and ISSN 1947-5608. Downloading and/or printing this article constitutes you agreement to the terms and conditions of service.